Being in the distribution business for over 3 decades, it made us realize the lack of a platform where distributors can meet companies easily and vice versa.
The main motive for Vitrak is to help growing FMCG companies find the right distributors they require to develop. Vitrak serves as a digital C2D platform customizable for both parties in order to extend their reach and attain optimum sales and operation requirements.
It’s a great platform to directly connect with companies. I am able to choose the category as per my requirements and I have expanded my portfolio with the help of this platform. I am able to easily view the business policies of the company.
This platform is very easy to use and thus makes it very easy to find a distribution agency as per our requirements with a proper background check already done. This saves us time and effort and enables us to expand our business.
I have been working for the distributor fraternity for the last 30 years on various platforms as the zone president, later the state vice president and currently the state president and also the National President for (AICPDF) All India Consumer Product Distributor Federation. After traveling and meeting with distributors across the country, I understood the difficulties faced by the distributors and strived to find a solution for the betterment of the fraternity .
A common platform was designed by the distributor for the distributors. As I started this project, I hosted several meetings with different groups of people to understand their use cases and how they would use the opportunity in the end. I wanted to make sure I understood as much as possible to develop the website’s architecture in a usable and expandable way. Finally after months of efforts and support of all the people engaged in the process, we are able to present a solution to the fraternity.
How Vitrak works and Why we designed this application can be explained in one word - NEED.
Need of the company to find a right distributor.
Need of the distributors to find the right product for distribution.
This basic requirement is fulfilled by Vitrak as extensive due diligence is conducted by the company as well as the distributor by implementing the standard SOP / Policy for smooth functioning of business.
By this match making there will be a new dawn of strength and prosperity by effectively implementing the "VOCAL FOR LOCAL " empowerment of traders.
This vision of mine, to create a distributor network online is very close to my heart. Being a part of the distributor industry for over 3 decades, we have gained recognition and reputation, making it easy for us to relate to all the distributors on a personal level. We understand all problems faced and expectations from the company. Taking these learnings into consideration, we have come up with a cost effective solution which makes work easier for both the parties.
FMCG is a vast industry which is ever growing. Amongst many top FMCG companies, there are credible companies which struggle to expand and grow. We aim to support and provide them a platform through which they can grow, improve their market share and increase their product quality reach.
My Objective for venturing in this dream project is to provide smart solution for rapidly growing & upgrading, digitizing FMCG companies & Distribution business. After active association with sectors like FMCG & Automobile for more than 35 + years in various roles as C&FA, Distributor& Dealer. Understood the practical concerns faced by the distributors while executing the actual operations & at the same time meeting the expectations of the counterparts companies. This effort is to ease the concerns of the companies cg with online tool for extending their presence & help them grow faster creating win-win situation for the Company & the Distributor. Our motto is to “Empower Local to be National”
